EPS is a renowned private educational organization that offers high-quality education from kindergarten to high school. With years of experience and a deep commitment to educational innovation, it sought to strengthen its digital presence and communicate its educational vision more effectively to its audience.

Challenges

• Strengthening social media presence and increasing engagement.

• Optimizing online visibility through strategic Google Ads campaigns.

• Conducting market and competitor analysis for targeted digital marketing initiatives.

• Increasing interactions and the reach of social media posts.
   

Our Strategy
To achieve these goals, we developed a multidimensional digital marketing strategy that included:

• Market & Competitor Analysis – We examined the dynamics of the educational sector and competitor actions to shape a targeted strategy.

• Organic Social Media Content – We created engaging and targeted posts that promoted the organization’s educational activities and achievements.

• Organic Content in the "News" Section of the School's Website – Regular updates to maintain engagement.

• Google Ads Campaigns – We strategically targeted key audiences with high-performing ads, enhancing European Standard’s visibility.

• Email Marketing (Newsletters) – We designed newsletters to keep the audience engaged and strengthen communication with parents and prospective students.

Results
Our collaboration had a remarkable impact on European Standard’s digital presence in just three months:
 
Reach:

• Facebook: +29%

• Instagram: +953%

• LinkedIn: +734%

Likes & Followers:

• Facebook: +7%

• Instagram: +20%

• LinkedIn: +46%

 
These results led to a significant boost in audience engagement and brand awareness, an improved social media presence with higher interaction rates, and a notable increase in targeted traffic through Google Ads.

Conclusion
Our strategic approach demonstrated the power of digital marketing, delivering measurable and impactful results.

📩 Get in touch with us to develop your next successful strategy together!